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Patient Experience Versus Buying Hierarchy

Patient Experience-The F.R.C.P. Approach

Patient Experience=Functionality + Reliability + Convenience According to the Buying Hierarchy model elaborated by the Windermere Associates, most customers follow these following phases.This has been cited in the Cited in Christensen, C.M (1997) in his book-The Innovators Dilemma.Functionality- First and foremost the customers are looking for the functionality first. If no body else can provide that service or product, customers ... Read More »

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